Framing a female showing only her nose up till her waist wearing nothing but a bra, communicates with men easily rather women. She poses seductively and confidently luring someone in with her pouted lips, the cut of identity of the whole image leaves the men wanting to see more and so spend more time looking at the ad keeping the subject of the advertisement in the middle in between everything that’s happening around it making it impossible to just look past it.
‘Picture Perfect’ is written in big font referring to the whole picture which has been taken by the camera phone in the ad. Underneath the big is a small font text which says ’...whatever the size’ now referring to something sexual as it has been written just underneath the models right breast.
If this wasn’t intended to be sexual first of all they wouldn’t have had a female with just a bra on and secondly they would not have written and placed ‘picture perfect...whatever the size’ where they have but could have placed it somewhere else. So what this advertisement is trying to tell us is that the aimed audience for this advertisement or phone are men or boys
- http://www.google.co.uk/imgres?imgurl=http://www.adsneeze.com/files/media/sony-ericsson-fhm.jpg&imgrefurl=http://www.adsneeze.com/electronics/sony-ericssons-innovative-ad-campaign&usg=__1zHoiAKScCi1_Iligy8DrtsyG5w=&h=1024&w=751&sz=262&hl=en&start=27&itbs=1&tbnid=49ZqbpirEkMCUM:&tbnh=150&tbnw=110&prev=/images%3Fq%3Dsony%2Bericsson%2Badvertisement%26start%3D18%26hl%3Den%26safe%3Doff%26sa%3DN%26gbv%3D2%26ndsp%3D18%26tbs%3Disch:1
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